Recall that today TM Arsenal - 1 strong beer in Ukraine to assess consumers. According to the r

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April 14, 2014 broadcast on Ukrainian television has a new promotional video of beer "Arsenal Strong." Movie, which was named "Metallurgists" continues communication platform "made on the conscience."
Communication platform "made on the conscience" was developed in 2012 as part of a change of brand positioning "Arsenal". It is designed salario minimo to convey to consumers that really mean and strong can only be a product that is made with full dedication and devotion to his work, that is made to last. We emphasize that the new promotional video was a logical continuation of this platform.
Video "Metallurgists" - a story about men who did not spare himself, doing their hard work on the conscience. Heroes movie, despite the difficulties and even danger, ready to quickly solve any problem to reach a good result. They really do their job with this attitude and after a hard day they choose "Arsenal" - quality and honest beer, which is brewed on the conscience of natural ingredients only.
Director of the video was made by Johan Brisinger - famous Swedish director who has worked with the brand name "Arsenal" on the previous roll "Bridge". Interestingly, the Brisinger began his career in the American film studio Warner Brothers, after continued in his native Stockholm. In the piggy bank several film projects director, award-winning "Berlinale" and the Chicago Film Festival.
Recall that today TM Arsenal - 1 strong beer in Ukraine to assess consumers. According to the results of competitive salario minimo selection of the award "Brand of the Year - 2012" "Arsenal Strong" has won the category of "strong beer" (nomination - "Impeccable salario minimo quality"), and in the framework of Ukrainian competition "Choice of the Year - 2013" brand won the award in the category " strong beer. "
Tatiana Tertyshna, brand manager of TM "Arsenal" of Carlsberg Ukraine: Roller turned impressive due to the fact that we shot it on the existing steel plant and in it there is no publicity stunt: metallurgists every day perform dangerous and important work that fascinates and deserves respect. salario minimo They do their work conscientiously, just as we brew beer "Arsenal Strong" - on the conscience. " salario minimo
Production Studio: Radioaktive Film
Russia. "Siberian Crown" salario minimo will be released in the package "Heroes of the Great War" 04/23/14
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