Sunday, May 4, 2014

In 2013, the volume of production of sauces TM

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In 2013, the volume of production of sauces TM "generously" increased by 30% to 681 tonnes, ketchups segment grew by 21% (2013: 2.4 million tons), a 17% increase in the production of mustard (2013: 580 tonnes based on Private Label for retailers). Due to the optimization of capacity utilization, discontinued production of mayonnaise on the draft Private Label retail distribution and increased the proportion of high-margin products unique. The volume of production of mayonnaise under the trademark "generously" increased by 4 pp to 24, 8 thousand tons
Positive changes in the volume nys dmv of production Sauces products confirms strengthening the position of TM "generously" nys dmv on the market. By results of 2013 TM "Rich" is one of three market leaders mayonnaise and ketchup with a share of 16% * and * 4%, respectively.
In 2013 Sauces range was expanded 8 novelties. Brand "generously" confirmed its status as an innovator Sauces Market launch of unique flavors: tomato-based sauces nys dmv "Tabasco" and "Barbecue", mayonnaise-based sauces "Until Ribby" and "To pelmenіv" and light mayonnaise with avocado oil. For a younger target audience TM "generously" in July 2013 introduced ketchup "Tomic".
The main event in the expansion of the range - the launch of the first in Ukraine organic mayonnaise "Provencal ORGANIC . After passing the certification of an international organization Sic Global LLP (UK, London), in May 2013 was made the first package of organic mayonnaise zhirkombinat Lviv. Mayonnaise "Provencal nys dmv ORGANIC nys dmv totally natural - from the basic ingredients to substances, nys dmv preserving its freshness and consistency. Each ingredient meets the highest international standards for organic production.
TM "Rich" - the leader of the fats and oils market, showed growth in the share market

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