Experts estimate that the gay football player, who have not yet chosen to play in the NFL, soon wil

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Experts estimate that the gay football player, who have not yet chosen to play in the NFL, soon will sign advertising contracts shoes and clothing. Is the "gay card" will make it a magnet for sponsors?
Sam Michael's income from activities outside the football field will be determined by his performance on the field and not by his sexual orientation. Sam, he could be drafted in May, released this week are coming out interviews to ESPN and the New York Times after being exposed to his teammates at the University of Missouri before opening last season.
"In the long run, his game will have the greatest impact on his ability to maintain contracts Sfonsrshif," says Mark Aldrkin, CEO of Gay Ad Network (Gay Ad Network) in Florida. "To prove himself as a person and a professional athlete."
Sam, a defender perched high 1.90 meters and weighs 116 pounds, was named defensive player last season of the year, after having led the Southern League East (Southeastern Conference) thanks to the impressive statistics, and helped the Tigers qualify for the league. Most commentators on the NFL draft including Mel Kiefer Jr. from ESPN estimated that Sam will be selected in one of the middle rounds of the draft. player selected in the third round and often paid bonuses ranging from 2.5-3.5 million in four years.
President election of the Golden State Warriors and Tess Rick, who three years ago told the world he was gay cover story in the New York Times, said that Sam "is the perfect guy to play this role." "I really can not imagine a better casting position," he added. "There is no doubt he can play. My life is settled man, articulate and confident, all these features will be important."
The NFL, the most-watched sports league in the United States entry $ 9.5 billion during the 2013 season, said in a statement that she admires the courage and honesty of Sam. "As a player with ability and determination can succeed in the NFL," read a statement. "We plan to bless and support Michael Sam in 2014 ".
Dominique Foxworth, president of the NFL Players Association, and a business administration student at Harvard, has claimed election that the NFL is more advanced than many think. As an example, he points to the Breast Cancer Awareness Month, election during which the players and judges wear pink. "If you wear a hat my business administration student, I have to say that a huge marketing advantage most important demographic election group - women," he says. "It can do the same league, the team and Sam himself. Assuming the entrance of Sam league pass easily as I think, will open the market growth opportunity newer young for the league and the right group." election
Potential partner is Nike, never concealed its desire to add an athlete out of the closet buffer its advertisers. election Nike has been signed basketball player Jason Collins, who last year came out a cover story in Sports Illustrated. Collins, who began his career in the league 12 years ago, not signed by any team this season. "Unlike election Jason Collins, Good to see a professional player at the start of a career that comes out of the closet," said Aldrkin. "It will have more impact."
Bob Vitek, director of marketing strategies for gays and consultant, estimates that the first openly gay to play sports team, assuming it is a familiar name, will benefit millions contracts Sfonrsshif and payments for lectures from companies who want to capture the purchasing power of the LGBT American, he estimated election was 830 billion a year year.
Comcast's NBC network, broadcast during the opening ceremony of the Winter Olympics two ads of the Chevrolet brand introduced same-sex couples. Paul Soongard, director of the Warsaw Sports Marketing at the University of Oregon election argues election that the fact that gay people is not enough to stimulate election the interest of advertisers.
"Given the list of factors that make someone in marketing, this particular discovery is ranked among the five major causes," he says. However, Vitek appreciate Sam will benefit from what he calls the "world after Sochi", referring to the host city for the Winter Olympics and the scandal of the anti-gay laws approved in Russia. election Vitek adds that companies suffered social media criticized for not opposed to laws, so Sam is a way for them to respond. "These companies want to be the brand for the next generation," he said. "For this reason a different 24-year-old athlete election Jason Collins thirty-plus".

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