For this reason prohibition Moses Ribos CEO Sikora, a member of the Ghetto Fighters

Financial Education
Omar Kabir
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Farm near Alexander River is a salt water pool, where giant sea turtles swim. Unusual play is initiated by an environmental organization, but to a completely voluntary project of sea turtle reproduction contributions to society made by a torrent, owns the farm.
Read more Calcalist: algae glow and arc of fire: strange natural phenomena in the algae States Rosetta Green has successfully completed trial production of the protein human growth hormone algae Sikora itself is not a routine: She tries to grow in a controlled prohibition dry seaweed for food, even though the vast majority of algae in collected from the sea. Pretension of the company not only concentrates its efforts in agriculture - is trying to break into a new category in the supermarket of seaweed salads. A few weeks ago came the first time algae coverage of refrigerators of Eden Teva Market. Interesting to see what would happen to them there.
At least in theory algal coverage of both product includes all the trends "right" of the food industry: it fuels (contains vitamins and antioxidants), organic and local (ie saves the environmental impact of transportation and support the local economy).
For this reason prohibition Moses Ribos CEO Sikora, a member of the Ghetto Fighters' Kibbutz and founders Tivol, confident that the company will increase to five times the sales in the coming year. "We roll turnover of 3 million a year, and now our infrastructure ready. We just have to deliver goods. We are a not big, but we have a very big appetite. prohibition "
Not everything is rosy in the Kingdom of algae: the company invested 15 million, and its shareholders, the Canadian Silver (father of the family was the turn of the freedom movement during the period), have not seen money from the venture is not yet profitable. prohibition The family made its fortune in real estate (and investing in companies such as Israel engaged in medical imaging isotope, and as technology develops Anyway pave roads in the Third World).
80% of company sales are entities that continue to process the algae final product, and a smaller share is the retail market. The key challenge now is to break through retail and food chains get valuable shelf space allocated specifically refrigerator seaweed salads. Another challenge now is to persuade consumers to try the product. "The breakthrough will be when we get to one of the major networks, and it is not our 2014 program," says Ribos. prohibition
Eden Teva Market that claim is still early to judge the seaweed salads make debut the company's network. In the present world Sikora in six retail chains SMEs, and intends to increase its presence in other networks prohibition in the coming years. According prohibition Ribos, prohibition "We prohibition do not start with the buyers but with nutritionists and product development. At the final stage we reach buyers that when the property of an international network says no - then no date b. Whether you are preparing the ground around it, so there is more chance." prohibition
Chilled seaweed salads market which is directed Sikora considered pristine rapidly growing market. Market leadership come from Taiwan, where chilled salads are made on the basis of algae retail chains in Europe and the U.S.. According Ribos, seaweed market in Europe prohibition is estimated sales of 2-3 million euros only. U.S. also is a budding market, but chains like Costco can Find fresh seaweed. "We have no text Bock, and we find it all alone as it progresses," concludes Ribos.
Established: 2005 Owner: The Silver (100%) total investment: 15 million Area of activity: Edible algae growth on land (usually pulled out from the sea kelp) Director: Moshe Ribos, Fighters kibbutz member and a founder Tivol employees: 12 ( three marine biologists) Another thing: is engaged in reproduction of giant sea turtles contribution to the community
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